Promotional material

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This article or section contains information that is promotional material.
Promotional material is not to be considered canon unless otherwise mentioned.

The Marvel Cinematic Universe has had various product placements, promotional material, and marketing campaigns throughout its history.

Commercials[edit | edit source]

Acura[edit | edit source]

The luxury car company Acura released two commercials for the release of Thor and The Avengers, advertising the Acura TL and Acura RDX respectively.

Audi[edit | edit source]

The luxury car company Audi released a commercial for the release of Spider-Man: Homecoming, advertising its assistive driver technology. In the advertisement, Peter Parker takes his driver's test with Julius Dell as his instructor, and stops a bank robbery in the process. The advertisement resulted in Dell receiving a larger role in Spider-Man: Far From Home and Spider-Man: No Way Home.[1]

Xbox[edit | edit source]

A commercial tie-in for The Falcon and the Winter Soldier promoting the Xbox Series X was produced, featuring Sam Wilson at a game store talking to Aaron, who tells Wilson that his gamertag is NoobMaster69.

Product placement[edit | edit source]

Alcatel[edit | edit source]

An Alcatel One Touch Idol is featured in Iron Man 3, when Tony Stark threatens the Mandarin at Los Angeles Mercy Hospital.

Altoids[edit | edit source]

Altoids are featured in Ant-Man and the Wasp as a plot point; Hank Pym uses an Altoids tin filled with ants to escape from Bill Foster.

Lamborghini[edit | edit source]

In Doctor Strange, Stephen Strange drives a Lamborghini Huracán.

Websites[edit | edit source]

Acura[edit | edit source]

Two websites were released by the luxury car company Acura to accompany their commercials for the release of Thor and The Avengers. The first, joinshield.com, was released as a joint partnership with Marvel and Acura. Users could create an ID badge and rise up the ranks of S.H.I.E.L.D. by completing four tasks relating to the film. The website was pre-promoted at the fan conventions WonderCon and MegaCon.[2] The second, shieldops.com, featured a video of S.H.I.E.L.D. agent Jasper Sitwell calling in to brief all available agents on the various situations involving members of the Avengers, including the Duel of Los Angeles, the Ambush in Rio de Janeiro, Thor's arrival to Earth and the subsequent Battle of Puente Antiguo, and Steve Rogers' reawakening in New York City.[3] Like joinshield.com, shieldops.com included prizes, such as a 1:43 scale Acura Supercar and a "Tony Stark Experience" trip to New York City.[4]

Both websites are currently unavailable. Due to their usage of the software Adobe Flash, neither website can currently be accessed.

Other promotions[edit | edit source]

Alaskan Airlines[edit | edit source]

To promote the release of Captain Marvel, American airline Alaskan Airlines introduced a special livery for their fleet of Boeing 737-800 airplanes, featuring Captain Marvel on the fuselage and Goose on the wing tips.[5]

References[edit | edit source]

  1. ^ Ben Pearson. How A Car Commercial Impacted The Marvel Cinematic Universe. SlashFilm. May 8, 2019.**
  2. ^ AcuraConnected. Acura and Marvel Launch joinshield.com. AcuraConnected. April 11, 2011. (Archived from the original on July 29, 2022.)
  3. ^ The Krayt Dragon. Marvel's Avengers Assemble - SHIELDops.com Promo 1. YouTube. August 19, 2019. (Archived from the original on July 29, 2022.)
  4. ^ AcuraConnected. Acura Official Vehicle of S.H.I.E.L.D. – SHIELDops.com. AcuraConnected. April 2, 2012. (Archived from the original on July 29, 2022.)
  5. ^ Marvel Studios’ first female-lead Super Hero Captain Marvel takes to the skies with Alaska Airlines. Alaskan Airlines. February 5, 2019. (Archived from the original on July 29, 2022.)